Winning In Convenience
Shoppers are more time poor than ever and retailers need to help make their shopping experience as seamless as possible. If we understand shopper behaviour, we can then understand their motivations behind visiting a convenience store; what products appeal to them most and which in-store solutions they’re looking for.
The Opportunity
Convenience market is worth £47.1bn
The convenience sector is expected to grow to £50.9bn by 2026
Competitive price and promotion strategies can attract shoppers to store for household staples and drive impulse purchasing
Convenience market is worth £47.1bn
The convenience sector is expected to grow to £50.9bn by 2026
Competitive price and promotion strategies can attract shoppers to store for household staples and drive impulse purchasing
The Shopper
The average customer visits their local store 2.7 times per week.
Visit frequency and basket size have increased highlighting that shoppers are utilising convenience for top up shopping.
Value importance has increased. Price marked packs, promotions and loyalty schemes are methods of boosting shopper confidence.
The average customer visits their local store 2.7 times per week.
Visit frequency and basket size have increased highlighting that shoppers are utilising convenience for top up shopping.
Value importance has increased. Price marked packs, promotions and loyalty schemes are methods of boosting shopper confidence.
Shopper Missions
Best sellers
Stocking as many best-selling lines as possible gives your shoppers a varied range to choose from, featuring brands they know and trust, as one fifth of convenience shoppers are looking for variety and one quarter are looking for quality.
Top-up shop
48% of shoppers are on a ‘top up’ mission when visiting a convenience store , so make sure you’ve got brands that shoppers will recognise and will look for recognisable brands such as Bisto and Paxo, therefore visibility and availability are key for shoppers on this mission.
Meal for tonight
Meal for tonight is on the rise, with many shoppers visiting convenience stores on the search for quick and easy dinner solutions. After location, speed and ease of shopping are the biggest reasons people visit a convenience store Stock brands that complement each other such as Loyd Grossman sauce alongside pasta and Sharwood’s sauces near protein and vegetables.
Events and occasions
Target key calendar events and occasions with brands such as Mr Kipling, Cadbury Cakes, Paxo and Ambrosia. Use point of sale to remind shoppers to buy items they may have otherwise missed. Create off shelf displays with enticing promotions to drive purchase sales.
Best sellers
Stocking as many best-selling lines as possible gives your shoppers a varied range to choose from, featuring brands they know and trust, as one fifth of convenience shoppers are looking for variety and one quarter are looking for quality.
Top-up shop
48% of shoppers are on a ‘top up’ mission when visiting a convenience store , so make sure you’ve got brands that shoppers will recognise and will look for recognisable brands such as Bisto and Paxo, therefore visibility and availability are key for shoppers on this mission.
Meal for tonight
Meal for tonight is on the rise, with many shoppers visiting convenience stores on the search for quick and easy dinner solutions. After location, speed and ease of shopping are the biggest reasons people visit a convenience store Stock brands that complement each other such as Loyd Grossman sauce alongside pasta and Sharwood’s sauces near protein and vegetables.
Events and occasions
Target key calendar events and occasions with brands such as Mr Kipling, Cadbury Cakes, Paxo and Ambrosia. Use point of sale to remind shoppers to buy items they may have otherwise missed. Create off shelf displays with enticing promotions to drive purchase sales.