Home Baking
With a new generation of bakers keen to share their creations on social media, we have a range of products from brands shoppers can trust which will help them create delicious bakes time and time again.
The opportunity
Value of the category
Homebaking category is worth £54m in the convenience market +2.8%.
Regionality preferences
We cater for regional preferences with McDougalls ranged in the South and Be-Ro in the North.
Value of the category
Homebaking category is worth £54m in the convenience market +2.8%.
Regionality preferences
We cater for regional preferences with McDougalls ranged in the South and Be-Ro in the North.
Our brands
No. 1 flour brand
McDougalls is the UK No. 1 Flour Brand.
10.2% market share in Convenience
People’s love for our Home Baking brands means Premier Foods has 10.2% market share in Convenience.
McDougalls is the UK No. 1 Flour Brand.
No. 1 flour brand
McDougalls is the UK No. 1 Flour Brand.
10.2% market share in Convenience
People’s love for our Home Baking brands means Premier Foods has 10.2% market share in Convenience.
McDougalls is the UK No. 1 Flour Brand.
Brands within the range
Get your core range
McDougalls
McDougals Plain Flour 1.1kg
McDougalls
McDougals Self Raising Flour 1.1kg
Atora
Atora Shredded Beef Suet 200g
Cadbury
Cadbury Chocolate Icing 400g
Cadbury
Cadbury Chocolate Brownie Mix 350g
McDougalls
McDougals Plain Flour 1.1kg
McDougalls
McDougals Self Raising Flour 1.1kg
Atora
Atora Shredded Beef Suet 200g
Cadbury
Cadbury Chocolate Icing 400g
Cadbury
Cadbury Chocolate Brownie Mix 350g
