Flavourings & seasonings
Our portfolio within the flavourings and seasonings category offers a variety of cupboard staples including Bisto, Oxo, Paxo and Saxa. These are iconic brands which have evolved over the years in response to consumer demand and changing habits.
The opportunity
Value of the category
The flavours and seasonings category is worth £52m in Convenience Stores.
Over index in Gravy
Gravy over indexes within the Convenience Channel with retail sales value of 39% compared to 35% in the major multiples.
More Ranges
As well as our standard options we have more ranges such as Oxo Stock Pots and Bisto Best. These give shoppers the chance to trade up and help increase basket spend.
Value of the category
The flavours and seasonings category is worth £52m in Convenience Stores.
Over index in Gravy
Gravy over indexes within the Convenience Channel with retail sales value of 39% compared to 35% in the major multiples.
More Ranges
As well as our standard options we have more ranges such as Oxo Stock Pots and Bisto Best. These give shoppers the chance to trade up and help increase basket spend.
Our brands
Top up mission
Planned top up missions are the largest mission in convenience shops accounting for 24% of mission +3.1%.
High penetration
Flavour & seasoning products are in 90% of GB households.
Top up mission
Planned top up missions are the largest mission in convenience shops accounting for 24% of mission +3.1%.
High penetration
Flavour & seasoning products are in 90% of GB households.
Grow your sales
Stock the key brands
Bisto, Paxo and Oxo are GB's No.1 brands.
Segment the fixture
To help shoppers find items quickly and easily.
Create a meal occasion
Create a roast shelf to support meal occasions.
Merchandise at eye level
Ensure gravy is at eye level to hero category.
Stock the key brands
Bisto, Paxo and Oxo are GB's No.1 brands.
Segment the fixture
To help shoppers find items quickly and easily.
Create a meal occasion
Create a roast shelf to support meal occasions.
Merchandise at eye level
Ensure gravy is at eye level to hero category.
Brands within the range
Get your core range
Bisto
Bisto Gravy Granules 190g
Bisto
Bisto Chicken Gravy Granules 190g
Oxo
Oxo 12 Beef cubes
Oxo
Oxo 12 Chicken cubes
Paxo
Paxo Sage & onion stuffing 175g
Paxo
Saxa Fine Salt 750g
Bisto
Bisto Gravy Granules 190g
Bisto
Bisto Chicken Gravy Granules 190g
Oxo
Oxo 12 Beef cubes
Oxo
Oxo 12 Chicken cubes
Paxo
Paxo Sage & onion stuffing 175g
Paxo
Saxa Fine Salt 750g
