Desserts
Our range of ambient desserts is made up of some of the UK’s best-known brands, including Ambrosia, Angel Delight and Bird’s. Found in households across the country, our products are a popular staple in the convenience channel and smaller formats are helping make the brand relevant for the growing on the go occasion.
The opportunity
Value of the category
The ambient desserts market is worth £48m in Convenience.
Growth in convenience
Desserts in convenience is in growth +3.2% yoy.
Convenience shoppers
84% of convenience shoppers buy ambient desserts throughout the year.
Value of the category
The ambient desserts market is worth £48m in Convenience.
Growth in convenience
Desserts in convenience is in growth +3.2% yoy.
Convenience shoppers
84% of convenience shoppers buy ambient desserts throughout the year.
Our brands
No. 1 ambient dessert brand
Ambrosia is the leading ambient desserts brand with over 26% share of total ambient desserts!
No. 1 ambient dessert brand
Ambrosia is the leading ambient desserts brand with over 26% share of total ambient desserts!
Brands within the range
Get your core range
Ambrosia
Ambrosia Devon Custard 400g
Ambrosia
Ambrosia Rice Pudding 400g
Ambrosia
Ambrosia Devon custard Individual pot multipack 4pk
Ambrosia
Ambrosia Rice pudding Individual pot multipack 4pk
Birds
Birds Original Custard Powder 350g
Angel Delight
Angel Delight Strawberry 59g
Ambrosia
Ambrosia Devon Custard 400g
Ambrosia
Ambrosia Rice Pudding 400g
Ambrosia
Ambrosia Devon custard Individual pot multipack 4pk
Ambrosia
Ambrosia Rice pudding Individual pot multipack 4pk
Birds
Birds Original Custard Powder 350g
Angel Delight
Angel Delight Strawberry 59g
