Cake
We are proud to produce some of the nations favourite brands, with Mr Kipling the UKs favourite cake brand alongside Cadbury Cakes with the nations favourite chocolate. Consumers love our range which deliver the taste and iconic beacon to treat themselves whatever the occasion
The opportunity
Value of the category
Ambient packaged cakes are worth £307m in convenience alone!
Impulsive category
Cake is the most impulsive category in store! Shoppers see it and they buy.
Treat mission
10.2% of convenience shoppers are there on a treat mission
Value of the category
Ambient packaged cakes are worth £307m in convenience alone!
Impulsive category
Cake is the most impulsive category in store! Shoppers see it and they buy.
Treat mission
10.2% of convenience shoppers are there on a treat mission
Our brands
No. 1 Sku!
Cadbury Mini Roll is the No.1 Cake sku in the market.
The Nation's Favourite
Mr Kipling is the Nations favourite cake brand, growing at +10.3% yoy.
High brand awareness
Mr Kipling has the highest brand awareness.
No. 1 Sku!
Cadbury Mini Roll is the No.1 Cake sku in the market.
The Nation's Favourite
Mr Kipling is the Nations favourite cake brand, growing at +10.3% yoy.
High brand awareness
Mr Kipling has the highest brand awareness.
Grow your sales
Stock the right range, Trust the big brands
Brands hero the category and bring in new shoppers
Visibility is key to drive impulse sales
Use high footfall areas
Segment the fixture to help ease of shop
Brand block and bestsellers at eye level
Embrace seasonal events through key brands
Christmas, Easter and Halloween are key for incremental cake sales
Stock the right range, Trust the big brands
Brands hero the category and bring in new shoppers
Visibility is key to drive impulse sales
Use high footfall areas
Segment the fixture to help ease of shop
Brand block and bestsellers at eye level
Embrace seasonal events through key brands
Christmas, Easter and Halloween are key for incremental cake sales
Brands within the range
Get your core range
Cadbury
Cadbury Chocolate Mini Rolls 5pk
Mr Kipling
Mr Kipling Angel Slices- 6pk
Mr Kipling
Mr Kipling Cherry Bakewells- 6pk
Mr Kipling
Mr Kipling Viennese Whirls- 6pk
Mr Kipling
Mr Kipling French Fancies- 8pk
Mr Kipling
Mr Kipling Bramley Apple Pies- 6pk
Mr Kipling
Mr Kipling Bakewell Slices- 6pk
Cadbury
Cadbury Chocolate Mini Rolls 5pk
Mr Kipling
Mr Kipling Angel Slices- 6pk
Mr Kipling
Mr Kipling Cherry Bakewells- 6pk
Mr Kipling
Mr Kipling Viennese Whirls- 6pk
Mr Kipling
Mr Kipling French Fancies- 8pk
Mr Kipling
Mr Kipling Bramley Apple Pies- 6pk
Mr Kipling
Mr Kipling Bakewell Slices- 6pk
