Breakfast on the go

Breakfast on the go is a key growing occasion for convenience stores. Our ready to eat range is perfect to transform your category and offer the ultimate shopper convenience

The opportunity

Convenience stores are key for on the go breakfast.

With 67% of consumer considering them their first thought for such item.

Younger Shoppers are driving demand

About a third (33%) of UK consumers who eat breakfast out of home typically do so on the go, with this figure rising to 38% among 16-34-year-olds. Younger consumers, in particular, are driving demand for portable breakfast.

Convenience is the most important factor

For UK consumers when choosing breakfast foods. 53% of breakfast eaters said "easy to prepare" and 48% said "quick to prepare" were top priorities.

Convenience stores are key for on the go breakfast.

With 67% of consumer considering them their first thought for such item.

Younger Shoppers are driving demand

Convenience is the most important factor

For UK consumers when choosing breakfast foods. 53% of breakfast eaters said "easy to prepare" and 48% said "quick to prepare" were top priorities.

Our brands

Strong rate of sale

Fuel10k chocolate granola has the strongest ros out of the granola market in convenience stores.

Fastest growing RTE porridge

RTE porridge is the driving force behind the pots sector, with 67% of sales incremental to the category. Ambrosia Is the fastest growing pot outselling other pot brands.

Incremental shoppers to the category

Both Ambrosia and Fuel 10k brands attract incremental shoppers to category and over-index with shoppers under the age of 40.

Strong rate of sale

Fuel10k chocolate granola has the strongest ros out of the granola market in convenience stores.

Fastest growing RTE porridge

RTE porridge is the driving force behind the pots sector, with 67% of sales incremental to the category. Ambrosia Is the fastest growing pot outselling other pot brands.